Ways to use Styled Stock Photography to Grow your brand
Starting a business can be daunting in itself, but then you realise you have to let potential customers know you exist and to do this requires staying consistent with posting on social media and your blog. This also means you need loads of visual content and who’s got time for that right!!!
How do you come up with all these images when you’re so busy trying to BE your business and well you’re not a pro photographer or stylist and you only have a smart phone. It all starts to feel daunting. We all want our businesses to look professional and polished online without consuming every spare second or breaking the bank
Helloooooo, styled stock photography, the game changer your business has been looking for.
Our Styled Stock images are collections of images created especially for business owners and bloggers. They come in different themes and colour schemes to cater for a variety of marketing purposes. Not only will they save you time not having to create your own images, you can stress less knowing you have professional images that make your brand look legitimate and you’ll save $$$ in the process.
Below are some ways you can make the most of Styled Stock Photography to keep your brand looking professional and sell more.
Social Media Graphics
There are so many ways you can use styled stock photography for social media.
Here are suggestions on where to get started:
– Pinterest graphics
– Facebook posts
– Facebook cover page
– Twitter posts
– Twitter header
– Instagram posts
– Instagram stories
– YouTube header
You can make your own quotes.
On your Website, Newsletter, Email Sign up or. Lead Magnets
On your website
-Home page banner
Email sign-up pop up
If you have an email pop-up enabled on your site, why not give it a make it inviting and cohesive with your newsletter
You can use them on all kinds of lead magnets: Ebooks, worksheets, checklists, workbooks, webinar slides…the options are endless!
Printed Promotional Material
Our images are high resolution and great for creating printed material for events or editorial content like
– Print promo ads
– Website/banner ads
– Business cards
So as you can see your only limit is your imagination. We love to see the creative things that you are doing with our images and would also like to feature other peoples creativity on our instagram page so don’t forget to #styleshootsocial if you would like a shout out.
Trish and the team x
Why you need to pre plan your social media posts
Why you need a content calendar?
This is extremely important because it allows you to plan and make sure that you‘re sending the right message, to the right audience, at the right time. A well-maintained social media content calendar keeps all your marketing efforts focused on the same goal. Let’s face it, if you want results from your social media marketing then you can’t afford to just wing it, you need a clear, concise plan to capture the attention of the right audience.
Now you’ll hear me say this over and over, but Social media is about being social, just like its title states so you can’t just go around selling EVERY time you post. You have to build a community, build credibility and offer you community something of value to keep their attention and interaction. This is why each month we give you a beautiful calendar full of prompts to give you ideas but there is also space for you to jot your own plan down if you prefer.
Your next tip once you have a planned your post topics is to make sure you have some pretty eye catching images to grab your potential customers attention in the first. Nobody will stop scrolling long enough to read you post if the image doesn’t grab them first.
This is where your planning can get tricky. Each image you post needs to work with the previous images so that you create a visually appealing photo gallery. Now I do this using an App called Plann https://www.plannthat.com. I load it up with my images and move them around to ensure they all work together with colours and composition. You don’t want to put 3 flatlays next to one another and then two quotes side by side. To make things visually appealing you’re better to break things up. Perhaps have a quote, then a flatlay, then a front on view of a product, perhaps a portrait or lifestyle shot of yourself or a team member, then a landscape style image and maybe a little behind the scenes shot.
A mix of styled stock images and professional branded images ensures you have a good library to match the content calendar you’ve planned out. We have a great collection of quotes and add to it every month, but you can also make you own using the FREE version of Canva.
Posting video or a carousel of images as they keep viewers on you page that little bit longer is a great way to boost your visibility. You don’t need to be a professional to create a video, a smart phone does the trick, or you can use apps like Animoto to make short videos from still images.
Video is definitely something I plan to master next and because I use an iPhone my first step will be to go to my local apple store and take advantage of the free classes, they offer on how to get the most out of their products.
All of these tips work well for you stories as well. Some people watch stories more than they scroll so it’s a great way to get in front of people and you can post as many as you like and you content doesn’t need to be as perfect as it only lasts 24hrs. The perfect spot to post BTS if your workplace is to messy to put in your feed.
Now while we’ve focused heavily on images, don’t forget about you captions. They don’t have to long, there’s no real rules around the length of them, you just need to make them relatable, use a conversational tone, pop in a few emojis if you like to add personality and have a call to action. Ask a question or tell people how they can buy from you or the best way to contact you eg, link in bio
Trish and the team x